adidas UK - Reactive Publishing

  • Will Wood

An archive of all of the sporting and cultural moments supported reactively in the UK. Reactive moments are crucial for improving our Net Promoter Score and driving affiliation with our key partners (athletes/artists). It is a tactic to strengthen brand equity in peak conversational moments on social media. Moments below include: - Stuart Broad 500 Test Wickets - Maro Itoje World Cup Semi-final Win - Jofra Archer World Champion - Leicester City 9-0 - Mo Salah Golden Boot (Part 2) - Stormzy UK Number 1 - Man United knock PSG out of the UCL - Jamie Vardy joins the Premier League 100 Club - Gini Wijnaldum helps Liverpool beat Barcelona 4-0 to reach the UCL Final