adidas UK - Space Race Athlete Publishing Campaign

To support the launch of the Space Race rendition of the UltraBOOST 20, we collaborated with adidas UK's top assets for 2020. The assets (athletes) were shot and briefed to support the campaign on their own social channels in order to drive hype and awareness of the product. Assets included Olympians, Paralympians, International rugby players, cricketers and more.