Adidas #WhyIRun

Over the last 2-3 years Adidas has strengthened its social marketing reach. And in particularly their presence on Instagram. The campaign was to coincide with the Virgin London Marathon. The question put to the influencers was to answer “Why I run”. I was commissioned by Adidas, to art direct and shoot a unique group of fitness trainers and experts,who have amassed a large following on Instagram and considered as digital influencers.