ADIDAS WOMENS F/W11 CAMPAIGN

Adidas women's campaign

Following on the heels of the all adidas campaign, we took the core message "adidas is all in" and crafted it to fit and elevate the women's brand, based on the concept of "those who dare."

For the first time, adidas brought together all adidas women's collections — sport, street and style — delivering an inspirational yet relatable brand experience for women everywhere through dynamic video footage, insightful ambassador bios and more. The campaign resulted in 120,000 new women's facebook fans, over a million views of the spot online and global recognition of adidas as a brand for women.
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