adidas X Human Race FC

In August 2020, I worked as Researcher and Casting Producer on the launch campaign of adidas X Humanrace's new collection of jerseys, which take their design inspiration from the collective memories and significant moments in the world’s top football clubs; Arsenal, FC Bayern Munich, Juventus, Manchester United, and Real Madrid. Each of the co-created jerseys - designed together with Humanrace Creative Director and long-term adidas collaborator Pharrell Williams – were informed by each club’s past, with their legacies serving as the foundations of the design process. These moments were inspired by and in celebration of the imperfect beauty of the human spirit.