Adidas X My Local Pitch X TFL

Adibus A service to get young girls aged 14-16 in London more engaged with football and to overcome any situational barriers preventing them from playing sport. Adibus is a bus, 1 per borough, that travels round normal bus routes to pick up girls at their local bus stop and takes them to the football ground. Games are generated through the Adibus app where dates, times, locations are displayed. The app also provides an online network where girls can communicate with each other within their borough prior to getting on the bus. Parents can connect to the app and track the bus location of their child.