After speaking at an Adobe Event, I was asked to produce a conference for Adobe in 2014. The conference was success and there were 825 creatives in attendance.
In 2016, Adobe returned to me and asked if I would be interestd in producing a second conference. I agreed and began planning the conference.
For the second conference I wanted to make it more interactive. Thus, I integrated the Behance Portfolio Review to the program. Also, I increased the art gallery from 12 artists to 20+. I asked Adobe to include the Adobe Make It area where attendees could interact with the pros and learn.
On top of this, we included the Adobe Creative Jam. I selected 7 team, including: BBDO, DDB, Havas Worldwide and Ubisoft. I then recruited Thomas Junk (Art Directors Club Germany) and Jens Kellermann (Head of Wacom's Global PR). According to Adobe this was the highest profile Creative Jam in their history.
Additional elements included illuminated art that I selected produced by CCS Digital/Wall Style Gallery, Samsung's 4D VR Chairs, photographer Eric Alexander's Black Room and BluBoxes Hologram technology. Plus, I selected the speakers that would stimulate the creative minds of the attendees.
Like the previous conference in 2014, both Adobe and I promoted the event. However, this time I decided to create a Social Media campaign. I created personal Social Media squares that could used by the 50+ participants who were actively taking part as speakers, in the art gallery, Creative Jam, etc. This expanded our reach even more.
Photos from the conference can be viewed here....
Art created in the Creative Jam can be view on Behance...
When planning an event or conference of this nature, I strongly believe that is important to create something where the attendees feel like they are bringing something how. Whether it is by learning something new and inspiring them or helping them to expand their network.