The world’s first voice activated hotel room, the consumerisation of everything and the advent of the brain machine interface.
These were just a few of the trends emerging as I talk to the leaders and thinkers in the heart of Silicon Valley to plan our Wavelength USA programme.
In this update I’d like to share with you some of the questions I believe our Wavelength clients should be asking themselves as organisations seek to take advantage of the opportunities and trends that are coming out of the world’s tech innovation capital.
How can we create a personalised brand experience?
We all know that consumer expectations of a brand experience these days are high. Advances in Artificial Intelligence means that the ability to learn consumer behaviours has resulted in an unprecedented personalisation of brand experience.
A Tesla driver can now park their car overnight and expect to jump into it the next day knowing that it’s software will have been updated, it’s performance and features improved and settings personalised according to an analysis of the driver’s preferences. And whilst the Tesla is parked up, the driver is inside asking Alexa to order groceries, stream music and dim the lights. Read more of this article here