Advertise Craft Beer to Working Class Father from the North West

Audience Insight: 93% of North West residents were born in the UK. Brexit was very popular as many small towns voted Leave. Product Insight: When you buy a North West brewery's craft beer, you are supporting a local, honest UK enterprise. The Idea: A Lancashire Brew: Yorkshiremen are convinced that they make the perfect brew but Lancashiremen know how to brew it better. Deliverables: A radio spot, A TV ad, YouTube short and site specific billboards on A59/ M62 route from Yorkshire to Lancashire.