Advertising Campaign
Break The Cycle (An inter-disciplinary collaborative student project) Brief: Create an entire media campaign that tackles the issue of gender empathy
Approach: We used cycling as a metaphor to show the inequality of gender equality in society. We did this by creating a series of minimal yet though provoking posters. These posters were designed with the intention of being displayed on billboards, bus stops, train stations and other outdoor advertising avenues. We took the metaphor message further by creating a video production, animations and a website to host the campaign.