We are intrinsically linked to the city of Brighton. We are part of it and it is part of us. We want to celebrate this whilst also getting our name out into the city. We want Brighton to know about us and what we do.
This is a proposed campaign I created for the Brighton-based Creative Studio, Grizzly Bear Brighton.
The campaign's main touch point is the poster advertisements which will be located on the exterior and interior of different locations throughout the city.
The main places these will be focussed are on the various clients the studio has worked with, as well as other places frequented by the staff who work at the company.
The short term aim of the campaign is to raise awareness of the Studio and of the locations within Brighton.
The long term aim is for the posters to become a mark of excellence for places and locations which make Brighton Brighton and drawing in new customers.