Client: Freshfields Bruckhaus Deringer
Agency: Conran Design Group
As part of their effort to bring better infrastructure to African countries FBD organised a summit with industry leaders and local government officials. I came up with different visual concepts to convey expansion, prosperity, connectivity, and growth, and designed several visual proposals inspired by African culture and textile patterns to be used as the main image for the print pieces.
The main challenge was to create something exciting and evidently African without falling into stereotypes whilst keeping in line with Freshfield’s identity.
Pattern design