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Age UK - Sharing the Caring App

INSIGHT
There are 850.000 Dementia sufferers in the UK and only 1/3 are in professional care. The rest are living in a community cared by their friends and family. 43% of their carers do not receive enough support. Caring for a Dementia patient is a full-time responsibility therefore carers lack of personal time and space.
IDEA
Connect the carers within a community and encourage them to work together by splitting their responsibilities to relieve them of high stress levels and give them more time for themselves.
EXECUTION
Introducing Sharing the Caring app that connects carers within the community; in close proximity.

Credits

Becky Reynolds

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  • Art Director
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Chris Norman

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