The A.H.Beard Six Week Sleep Challenge was created to bring to life the brand promise of "Improving lives through better sleep".
This is a redesign of previous campaign, with the client brief being to give a fresh look and feel to the campaign and make more people sign up and complete the challenge.
This was done by incorporating a trial week, a sleep evaluation report, a social media push and through the use of beautiful imagery and UX. The A.H.Beard logo features a rising sun and this imagery has been used through the design. A sunrise can be seen as a positive message throughout many cultures. It represents a new day and a new outlook on life.