Creative Challenge: Ahli Bank are revealing their annual Al-Rabeh Savings Scheme. Every year comes with a new campaign to highlight the savings scheme. Connect with the customers whilst maintaining Ahli Bank's branding, and encourage customers to take part and reap the rewards on a more emotional and human level. Ahli, meaning family or community and the bank's mission statement 'With you' has not been translated into the institution's campaigns in recent years. Solution: Creating an engaging campaign using the un-explored potential in the mission statement 'With you'. Presenting a series of statements that relate to customers in all walks of life and how the Al-Rabeh Savings Scheme will benefit them or others related to them. Campaign & Creative Direction: Saliah Bryan Graphic Design: Saliah Bryan & Michal Dembinski (DISCLAIMER: This images used below are not for commercial use, and are for personal use only)