Airbnb Global IG Stories

  • Morgan McTiernan

Brief : Create organic Instagram Stories that showcase unique listings on Airbnb. Outcome : I drafted a storyboard that showcased unique listings on Airbnb. Images were sourced from user generated content and I wrote the copy. I briefed an illustrator to illustrate key "unique" features of the home and to animate the text. This format proved to be popular and is now being used across a number of organic Instagram stories that I project manage.