Full CGI animation title opener for one of Al Jazeera network's morning TV shows - 'On My Responsibility' which refers to issues of Egypt
The opener is a part of a show, aired on Al Jazeera channels, which refers to the issues of Egypt. Qatar Client approached us with a very clear and exciting brief to create perfect signature for a morning programme. A smooth animation showcasing transition from an ink droplet trapped in a crystal shape and its journey to become a perfect word.
To make it happen Ars Thanea's team created real life liquid simulation and combined it with extensive CGI work to achieve hyper-real effect of ink travelling from the crystal to a fully formed words. Whole process from start to finish took our team 5 weeks and many cups of coffee.
Business Unit Director: Marcin Molski