In my current role at Fudge Professional, we work directly as a distributor model in the professional hair care industry. I have built strong relationship with our distributors and sales reps, our main UK one being Alan Howard. Alan Howard is a professional beauty Cash & Carry, with their head office being in theit Flagship Stockport store, where I often frequent for Sales and Marketing Meetings. I was extremely keen to have a much strongedr Fudge presence within the store that would bring the area to life, make a strong impact with the aim of attracting more footfall.
I actively sourced and briefed the supplier, agreed on artworks and costings and presented this to the wider fudge team and key stakeholders in the business which was signed off and a huge success receiving rave reviews internally and externally from the distributor.