Aldi has a unique and very successful retail system. They keep the prices extremely low by eliminating most bull. The design gets approved extremely fast and my task is to find the best solution to produce it. Sometimes I had to create the die-line, then you chose the best combination of spot colours and process while sticking closely to the printers specification as there is not much room for testing. They outcome was often remarkably good as Account Service had little chance to interfere with the process. I showcase here only a few selected items.