Alice Springs - Cactus Water

This project was proposed by JDO RAW. The brief gave you a mash up of words using a random generator on their website. From this, I was asked to create a food or drinks brand that had a target audience aimed at millennials. I was generated 'Cactus Water'. In my response I created a high end brand that stemmed from a background of heritage in Alice Springs. Alice Springs was the name that I gave to my cactus water. The brand identity was minimal, using a range of luxurious typefaces and elegant designs. My aim was to make cactus water the new and most refreshing water on the market. Alice Springs is seductive, confident and playful, making it the perfect choice for the millennial age group.