AliExpress Shop Endless Wonders
Today, streamlining and algorithms are robbing us of the joy of shopping. It's cold, emotionless and the fun has been squeezed out. We're changing all that. AliExpress is Alibaba's global e-commerce platform. A place to find the most incredible items at the most magical prices. In short... it's a world of shopping wonder - bringing back the joy of buying online. But... with over 100 million deals, how do you tell people about it? You create a character as wonderful and entertaining as the shopping itself... and after all who better to take you into a wonderful new world, than a white rabbit! We launched the 'Shop Endless Wonders' campaign, with a series of films establishing this fast-talking new shopping guru.
We followed this up with a series of highly crafted key visuals, showing the rabbit taking people into a world of shopping wonders.
The campaign launched in markets across Europe, in multiple languages - as well as across Global social media.
OGILVY SHANGHAI
Creative: Fei Wei, Mike Pearson, Sascha Engel, Tommy Tang, Gavin Lee, XinYan Xu, Kathy He,
Lance Liang, Vince Lu, Eve Liu, John Daly, Mathilde Veyrat
Director: Melvin Mak
Production: Sherry Kuo, Kelly Yang
Production Partners: MOD, UPP, Ars Thanea
Strategy: Arvind Srivastava, Ignacio Arbex
Account Management: Yong Yuan, Veronica Kuo, Cicy Chen, Jacky Chang, Eric Huan, Juicy Huang, Catherine Chen
OGILVY MADRID
Account Management: Iciar Arbesu
OGILVY PARIS
Creative: David Raichman, Gauthier Lempereur
Account Management: Tal Adams, Amandine Lesselingue