All Of Us is a concept for a gender-neutral, online fashion store which allows people to shop for clothing, shoes and accessories without worrying about the gender labels attached to most fashion on the market.
Through researching the current fashion and lifestyle market and analysing where All Of Us would fit in, this report presents a website aimed at millennials who want to shop a large range of different brands in one place which aren’t categorised by gender.
Market analysis as well as primary research within the target market has helped to develop a strong brand identity and PR schedule for All Of Us to go forward.