In 2010 I was given the chance to essentially re brand the look and feel of all All Star Lanes communications. Across both print and digital. It was felt that the brand had become to harmonised and didn't represent the brand as a unique offering within the city landscape.
I thought that the reason people liked us was because the venue design was well executed and unique, so I thought that should carry through to the design. I decided to open up the design, with each project being its own brief. This allowed me to take inspiration from the content.
Being a vintage brand I felt that it was key to draw from the amazing design of the past.