Video launching of the new summer season (2014) of Elrow in a new club: Space Ibiza. The principal goal was to inform of the club change and to consolidate the party in its second season in the island. The identity of the brand had to be present.
Taking advantage of the polemics surrounding the closing of the club in 2013, we invented a cause: a surrealistic virus linked to the brand. To give veracity and humor, we made a mockumentary. Transforming a disinformation into positive information
More than 50.000 plays in 24 hours. Repercussion in magazines like Clubbing Spain, Ohm Mag, Vicious. In the weekly top 25 of Youtube (Spain).