Challenge
Tell Asia about Allianz GI’s investment capabilities with the brand’s first-ever digital-only campaign.
Insight
Allianz GI has the world’s largest network of investment experts. In real terms, this means they have more investors and analysts visiting the companies that matter across the globe, helping them to better explore the investment universe.
Idea
Built from knowledge. A campaign that turned to the world’s most recognisable representation of a knowledge: the book. Working with Adiran and Gidi in Amsterdam, we build each investment capability from the pages of the book. These models were then animated into a series of banners, bringing to life each capability.
Results
The campaign achieved a CTR of 800% higher than the benchmark, with 1 in 5 investors downloading a white paper from the Allianz site. Not bad for a simple suite of banners.