Alpha Omega

Situated at the intersection of place branding and the concept of timelessness, the aim for my project was to understand how can a graphic language strategically change the perception of a country. The main objective was to bring past to future, to make past visitors of Greece lose the sense of time, to connect them with the country in a more cultural and conceptual way, to make them feel that Greece is a place that evokes the spirituality of timelessness and time travel. The big brand idea is “Greece: Past events, future feelings” and it emphasizes the core brand promise of creating a connection between what my audience has experienced in Greece already and how they will remember it in the future.