alté for Afrostyle Magazine

An exclusive editorial story for the December Issue of Afrostyle Magazine. This Editorial celebrates the Alté fashion movement in West Africa Nigeria amongst the youth. The fashion movement is based on the fashion and makeup in early Nollywood characters. Instead of pulling creative aspects for parody, the Altè movement embraces and pays homage to the iconic era. Instagram accounts such as Nollybabes, artists such as Odunsi and Deto Black all embrace and embody the Alté movement. We used fabric backdrops to which were reminiscent of some traditional cloth, bright and exaggerated makeup to embody the makeup from the era and a mixture of clothes to show the fashions of old meets new. The editorial was shot prior to the current unfortunate events in Nigeria and the appreciation and admiration for the countries youth especially is even stronger now than before. Model: Paige Sims @paigetysims Photographer: Mariam Sholaja @m.sholaja Hair: Sheree Jourdan @x_sjourdan Stylist: Jillian Banjoko @jillyjilbird Mua: Julia Edwards @juliaedwardsmakeup