ALZHEIMER'S ASSOCIATION TIE | hermès

I was asked by Hermès to create an animation for their US website to help them introduce Alzheimer’s Cartouche, a limited-edition tie featuring the Alzheimer’s Association logo by which Hermès supports the Association’s worldwide scientific effort to end Alzheimer’s disease and other dementias I was given carte blanche with just the request to make the silk "flow". To make that happen the tie was photographed in several positions then printed on paper, cut out and placed within a paper set design. The animation was made in-camera using stop-motion technique My aim was to create a tactile, handcrafted animation to compliment the craftsmanship that is at the core of Hermès whilst showcasing the tie within a wondrous, spacious and hopeful environment

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animator / set designer