Amara pop up shop
This project showcases my contribution to a group project with students from a range of courses across the university. The aspect that I focused on was the design of the pop up shop as well as its execution spatially in order to insure an emotionally positive experience. I transformed the design from a normal pop up shop designed by the interior designers in the group, into an experiential space that will leave a mark on the visitors
In alignment with the brand aesthetics a deepblue was used to match the moon and sky theme of the product, with a glossy finish in order to widen the space and at the same time give that luxury feel. The color blue also com¬pliments the three colors of the brand nicely being rose gold, gold, and silver.
As you walk into the space, you are welcomed with a premium double door entrance, with the shape of the walls mimicking a period pad, to direct a person through the space
I designed the identity of the product, with the ‘Amar’ in Arabic meaning moon, and is said to a women to compliment her beauty. The word ‘Mara’ means women in Arabic, so together the word is powerful combination in relation to the product. The logo design developed by trying to incoorperate the Arabic letters of the word ‘moon’ into the writing