Ambush

Ambush is a unisex jewelry and fashion brand based in Tokyo, Japan with a hiphop and multi-culture background. The aesthetic of the brand is hiphop and futuristic, but the design is still minimal and functional. The main concept is ‘Bring e-commerce to real life’ by using interactive projector where audiences are able to shop while drinking coffee, listening to music and talking with friends at Cafe.bot, a futuristic cafe using robots to make coffee, cocktail, and dessert. Audiences who are not able to participate at the cafe can experience this through application.