Amnesty International
Problem-Amnesty International highlights and impacts world wide issues by promoting equality and justice. Many under 30s have either forgotten or are unaware of the significant role this organisation plays in bringing justice to all. Solution-Create an awareness campaign that demonstrates the issues Amnesty brings to light and fights to change and prevent. Insight-They bring attention to the horrors humanity face and shine a light for those suffering. Idea-Physically using the Amnesty International candle logo to light up violations that the audience may not otherwise see. Giving the audience a glimpse of the worlds horrors, inspiring them to become active contributors to Amnesty’s cause. The idea is an integrated campaign.
The following ads are digital print ads, that will have the candle flickering alight soyou can see what Amnesty brings to light. The other images will be used as basic print ads.
The other images will be used in magazines, newspapers etc on double page spreads, where you will be asked to shine your torch on your phone. Using light reflective ink, it will reveal the image on the opposite page.
Using the same images as the digital print, these images will be featured for 5 seconds on Youtube. This is so people instantly see the ad within the 5 seconds before clicking skip. If they continue to watch it will turn into the 360 video below.
Amnesty Internationals' Instagram photos will be those from the campaign to showcase the idea and encourage more awareness for Amnesty and all its does.
Project Tags
Companies
Amnesty International UK
- Social Enterprise