AMO by Triumph

  • Rob Butler

Creative pitch for AMO underwear, a new brand by Triumph. Created for a young women who live life to the full, works hard and plays hard. The identity is built around the core idea of 'Underwear for a world less ordinary'. Art direction featured colourful tropical birds against a pink and orange sunset. Like the target audience, the imagery and bold AMO wordmark is bold, confident and fun. A project for Neighbour.