An accessible and responsive e-commerce site for a vintage brand

The fashion industry is a major contributor to pollution, and the popularity of second-hand fashion is rising as customers become more conscious of their impact on the environment. Lucky Girl Vintage, a small boutique store from Krakow, Poland, wants to expand its online presence and establish a strong brand to capitalise on this trend and make an impact on shopping behaviours. An e-commerce site that captures the fun of in-store shopping, bringing out the uniqueness and sustainability of the collection, creates a strong brand image and seamless shopping experience for a busy, environment-conscious client.