An Analysis of Dior's Marketing Strategies

  • Amira Khoda

An individual assignment for my UCL module, Digital Conversations and Marketing, which involved creating a website to present an analysis of Dior, using digital frameworks, to recommend initiatives to improve the company's marketing strategy. https://diordcm.wixsite.com/digitalmarketing Key Takeaways: - Designed a website using Dior's branding style - Critically analysed the company and challenges - Successfully applied frameworks including Digital Value Creation, Consumer Journey Mapping and TRIP to Dior's digital activities - Proposed 3 recommendations to Dior based on the research: The Dior Collective, a platform for luxury consumers involving loyalty stages; Dior Re-Born, an online initiative to encourage refurbishing old Dior products for resale; My Dior Look, an AI feature on the website to create personalised looks for consumers The assignment was awarded 80%

https://diordcm.wixsite.com/digitalmarketing