An expiration label for plastic

Mary MacLeod, Patrick Huang & Sabine Promberger: Highly Commended

Discipline: Advertising
University: Miami Ad School

Mary's Website Sabine's Website Patrick's Website
We buy beverages/food packages/toiletries, we consume them, we throw them away.
Each time, contributing more and more plastic to our planet.
How can we disrupt this complacent cycle? How can we alert people to the fact that plastic takes 500+ years to decompose?
When seeing expiration labels on plastic containers—we only think of the expiration date of the contents inside—not the plastic container itself. So Zero Waste Europe created a new type of expiration label: an expiration label for plastic.


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