andINC. First 100% online pastry box

Andrea Dopico Cafarelli renowned pastry chef launched this 2020 her new and innovative project andINC. With a star product known as “La Petite Sweet Box”. The first 100% online pastry box. Her subscribers will receive monthly four products: cookies, dragées, marmalade, and financiers, made with top quality seasonal ingredients. Challenge Andrea needed a brand design and packaging for this new project, she had on her hands and heart. Her brand goes beyond a logotype; her ambition is to keep on moving and keep on growing. We needed to design a brand that could grow along with her. andINC is a brand with core elements that, when put together, create a distinctive visual language that makes the brand instantly recognizable and sets it apart from the rest of the gastronomic and pastry industry products. Solution The logotype is built from a typographic pairing between the Galea and Bespoke typography, enhancing the feminine, natural, and elegant qualities that represent our client’s identity. Slim lines, shapes, and organic movement refer to her pastries, remaining close to her work experience and personality. As a whole, the design has a new logo, a versatile grid, organic shapes, and a color palette system, which put together lead to a tasty 360º experience.