Andrew Barton: Kind & Gentle NPD
Extend the Andrew Barton product range with an addition of Kind and Gentle shampoo & conditioner. Kind and gentle is for an customer base interested in ingredients with less chemicals or senstive skin.
CLIENT
Mibelle Group Brands: Andrew Barton. Andrew Barton is a global hair care brand that delivers salon quality products without the celebrity price-tag. The branding is inspired by Andrew Barton, celebrity hairdresser.
OBJECTIVE
Working closely with Mibelle NPD team, to extend the rainbow range with a Kind and Gentle duo, with less chemicals and for senstive skin.
Lead Concept design for new Kind and Gentle range within Andrew Barton hair care,
Development of concepts through to artwork stage, request and selection of plastic tube substrate.
Project management of NPD artwork print process, colour development and finishes.