Media Wall Animations
In Summer 2012 BMW commissioned me and my creative agency PLASTIK to create animations for their newly refurbished flagship store in London.
The animations are displayed on a giant RGBW LED media wall at 25mm pitch spanning both floors of the main stairwell at the Park Lane location. This is diffused behind etched glass to create atmospheric visuals that flood the space with light.
The animations were designed as part of the overall lighting design - considered both as a light source and an atmospheric tool. The nature of the diffused LED screen meant that the content had to be bold and atmospheric, avoiding the frenetic animation style often associated with LED screens in a retail context.
The inclusion of a 'white layer' as well as the standard RGB allowed me to achieve soft, pastel tones not usually available on screens like this.
Animation: Simon Eves for PLASTIK