20something wanted to do its small bit for the planet. Carbon offsetting is far too transactional. The aim was to build in emotion, reward, and subtle bragging rights. We turned to the t-shirt - something relatable to all.
We created Another Tee. Another Tee plants 24 mangroves each time it's sold. Mangroves are 5x more effective at absorbing carbon than land-based trees. In their short lifetime, these 24 mangroves will absorb more CO2 than the average EU person creates each year. What's more, Another Tee is 100% organic, unisex, climate-neutral, and Peta Vegan-approved.
We launched Another Tee on Black Friday - a day set to create 429 million kilograms of CO2 emissions globally.
Design: Samuel Guillotel, Rory Stiff, Casey Highfield