Arashi is a young talented musician and songwriter. I work for him as a creative director.
We work together on his overall artistic growth with an experimental creative approach, aiming to gain a relevance in the Italian independent urban music scene.
ARASHI means storm in Japanese.
With his music he aims to express an emotional vertigo of impressions, balancing urban themes and unexplored exotic sensations.
A dreamlike way to escape the routine.
We work together to create audiovisual concept boards, looking for the best way to turn what he wants to express with his music into video art, experimental graphic design, poetry and every kind of feature.
This process implies a considerable amount of researches, studying the evolutions of music, fashion, art and every creative discipline potentially involved in his works, in order to figure out a 360° artistic perspective.
Skills involved: Executive direction, creative direction, graphic design, concept art, creative strategy, experience design.