Arbor Vitae, which translates to the tree of life, is a conceptual eco-conscious brand. Focusing on using recycled wood, and eco-friendly materials to create high market fashion apparel.
The t-shirts and apparel are made from cotton’s eco-friendly cousin, rayon. Using the cellulose from trees to create rayon instead of using cotton (which causes a lot of environmental problems due to the amount of water, and pesticides needed to grow it) reduces the companies carbon footprint, whilst making a more breathable, comfortable t-shirt experience for customers.