ARCHIE THE AARDVARK

The Brief:
Create a lead character, with heart and optimism, for a narrative-driven comedy cartoon.

Target Audience:
4-14 year olds. They may invest emotionally in fictional characters, using them as a source of learning about the real world. The situations and stories they see on the screen can help them to express themselves, teaching them values and helping to inform their lives. They may watch cartoons in any medium, either alone or with friends and family members.
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