ARKET | BRAND LAUNCH

Arket is H&M’s newest brand – for those who aren’t already well acquainted it's the retail group’s hotly anticipated fast-fashion disrupter. Arket finds its niche between the clean cuts of COS and the prints and silhouettes of & Other Stories, calling itself a “modern-day market”, offering essential products for men, women, children and the home. To launch the brand we executed a high impact poster campaign which included 4 sheets and takeovers across London.

Team Credits

Alex Macdonald

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antonio blanco

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Companies

  • Jack

    Jack

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    • Marketing & PR
  • A

    ARKET

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    Project Tags

    • out of home
    • Out of Home
    • creative
    • advertising
    • Outdoor Campaign
    • poster
    • Fashion Campaign

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