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ARKET | BRAND LAUNCH

Arket is H&M’s newest brand – for those who aren’t already well acquainted it's the retail group’s hotly anticipated fast-fashion disrupter. Arket finds its niche between the clean cuts of COS and the prints and silhouettes of & Other Stories, calling itself a “modern-day market”, offering essential products for men, women, children and the home. To launch the brand we executed a high impact poster campaign which included 4 sheets and takeovers across London.

Credits

leonid balamov

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  • Public Relations Officer
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Project Tags

  • out of home
  • Out of Home
  • creative
  • advertising
  • Outdoor Campaign
  • poster
  • Fashion Campaign

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