Armani Exchange Store Launch @ Westfield White City 2019

  • Sophie-Amber Roberts

For the relaunch of the Armani Exchange Westfield London store a simple but effective activation was created to not only raise awareness but to also drive footfall into store and ultimately increase sales. The activation consisted of a photobooth which was linked to a social vending machine, consumers were invited to star in their very on AX inspired photo shoot, they were then encouraged to upload their photo to instagram using the hashtag #AXChange, once uploaded the vending machine located their post and dispensed an Armani Exchange prize which was redeemable in-store. To create synergy between the in mall activation and the store we had DJ's playing in-store throughout the weekend as well as a AX branded bar distributing food and beverages to consumers creating an upbeat fun, party vibe that reflected the brand and created a unique shopping experience.