Arnold Palmer Spiked Summer Beverage Illustrations

Key Visuals for a Beverage Campaign I was commissioned by ARC US (https://www.arcww.com/), a leading shopper and retail agency within the Publicis Group (https://www.publicisgroupe.com/en), to create a series of illustrations that served as key visuals for their sports-themed and summer-themed marketing campaigns. About the Brand: Arnold Palmer Spiked (https://www.arnoldpalmerspiked.com/) is a refreshing malt beverage combining half tea and half lemonade with natural flavors. It is a brand under the Molson Coors Beverage Company (https://www.molsoncoors.com/brands/our-brands) and also Arnold Palmer Enterprises (https://www.arnoldpalmer.com/). Sports-Themed Illustration: Including Basketball, Football, Hockey, Baseball, Golf, and Soccer. Summer-Themed Illustration: Featuring Lemons, Sunglasses, Beach Umbrellas, Beach Balls, and Flip Flops. The color palette for these illustrations uses the Arnold Palmer brand colors: Red, Green, Yellow, and White. The final artwork was utilised in various digital and print beverage promotions across the US. Contact my Illustration AGENT: hello@illustrationx.com Visit my WEBSITE: https://www.seasonofvictory.com/ Follow me on INSTAGRAM: https://www.instagram.com/seasonofvictory/