During the design process, I’ve tried to follow an artistic, yet modern approach.
The design is fairly minimalistic and it works well with the logo created. The use of a serif font automatically links to elegance and seriousness, while the Sans-Serif font brings a modern touch to the whole website.
The three colors used ( red, Dark Navy Blue and White/Grey) add to the minimalistic effect of the whole website. I hope it is what you had in mind.