Artist Manager

Managed various grass route artist building their awareness within the music industry. Used my extensive network of internal and external contacts to pitch creative promotional placements in an increasingly challenging environment. Accountable for signing new clients, sourcing projects, marketing clients, managing projects, controlling budgets and shopping albums.

•Played a pivotal role in running a successful campaign enabling the artist to reach number 4 positions in the iTunes album charts, number 3 in the official independent charts.

•Built solid working relationships with radio DJs and plungers to obtain regular radio play on stations such as BBC 1XTRA, BBC Asian network and Kiss FM plus regional and pirate station.

•Secured unique deals with a booking agent to expand the artist’s following and to drive the campaigns forward.

•Adopted in-depth on-line marketing knowledge, promotional and distribution tools/services.

•Monitored artist mentions on social media as well as digital and print press.

•Monitored and identified emerging trends across the domestic and international media and broadcast platforms whilst identifying new creative opportunities.

•Worked closely with Marketing and Brand teams – ensured that all media partnerships were aligned with key marketing strategies and objectives.

•Negotiated endorsement deals with multiple fashion brands.

•Maintained and strengthen existing key relationships and developed new opportunities with artists, agents and organizations.

•Insuring fast processing of invoicing for artist photo shoots and campaigns.

•Coordinated social media activity for relevant campaigns and projects, including utilising social network channel - Facebook, Twitter and YouTube and emerging social platforms.

•Pitched new ideas to leading broadcasters as well as international music companies executives (Sony ATV)