Arts Dance

In order to have a larger presence in UAL, the dance societies came together to create Arts Dance. 
I designed the branding for Arts Dance, with the concept of being a network that connects the dancers of UAL as one dance community

After building a dance community, the 3 dance societies presented UAL's very first dance show in 10 years. Using a simple logo, but striking elements that flow throughout different mediums.

Team Credits

Pei Tong

  • Message
  • Graphic Designer


  • University Of The Arts London

    University Of The Arts London

    • Design & Creative

Project Tags

  • graphic design
  • Branding
  • Poster Design
  • illustration
  • pamphlet
  • Booklet
  • Event
  • dance
  • show
  • Graphics