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ASDA Smart Food

ASDA Smart Food

Brief: The brief was simply 'take a brand and do something positive with it, allow it to do good.'


Insight: People aren't aware of the foods available in order to help with brain development.


The Idea: Introduce a range of food that aids brain development. Use simple art direction to show foods depicting intelligence.

Project Team

Elliot Bates

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  • Copywriter
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William Moir

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