In 2014, The Glasgow School of Art’s iconic Mackintosh Library burned down in a devastating fire. The tragic event was both a blow to a renowned institution, and to the wider artistic community. The fire destroyed hundreds of rare and archival books and materials, pieces of student art, and ravaged a whole landmark of 20th century architecture. The original fittings and furniture – unique and integral elements of the space - were reduced to a mass of charred wood. In a bid to help the Mackintosh Building to - literally - rise from the ashes, creative agency JWT London approached The Glasgow School of Art with an idea to ask 25 world famous, British artists to turn ash salvaged from the fire into art. Their artwork would then be auctioned to raise funds and publicity for the restoration of the Mackintosh Building. The School immediately gave the proposal their full backing.